I WANT TO GO INTO BUSINESS – HOW CAN BEE REALLY HELP ME?
Keith Levenstein, CEO of EconoBEE – SA’s leading BEE Consultancy – comments on the lack of understanding of BEE at the grassroots level and how small start ups can benefit from the B-BBEE Act.
“In a recently published business article the author commented that while big corporates generally have a good understating of B-BBEE, people in township and rural areas have very little understanding of B-BBEE issues and how the government’s B-BBEE policies can actually assist them when engaging in business. Although it is called B-BBEE, for ease of use we tend to call it BEE, but always remember that we are referring to broad-based black economic empowerment.
I have the great opportunity of speaking at business workshops and conferences for corporates through to small businesses and have often been asked the following question by black people: ‘I want to go into business or I am already in business – how can BEE help me?’ This article addresses black-owned businesses or black people who want to go into business.
BEE, or more accurately B-BBEE is an economic policy of the government that encourages economic growth and redress the inequalities inherent in the economy. As a policy it has the broad intention of improving all our lives and the economy. It is a macro-economic policy, not a micro-economic policy aimed at assisting a specific person.
Many people who ask me “how can I access BEE funds, or benefit from BEE” do not realise that BEE is slowly (in my opinion too slowly) benefiting the economy and them indirectly. What some business people want to see is a direct link between, for example, being black and business flowing their way. The perception is that some black businessmen and women know how to benefit from the system and others would like the same recipe. Personally I’d like to know Bill Gates’ secret so I to can become half as successful. Unfortunately it does not work that way in real life. Most of us have to work very hard in order to just survive. The few that do succeed beyond your wildest dreams are special people – Bill Gates, Richard Branson, Raymond Ackerman, Patrice Matsepe, Brian Joffe, and no doubt they are hard-working, and extremely competent people.
B-BBEE is not a recipe for everyone to become as successful as the abovementioned people. However it does contain policies that encourage South African businesses and the government to support certain businesses over others.
The best way to try to benefit from BEE is to understand how BEE works so you can design the business plan around benefits your business can offer to your customer.
BEE works by encouraging businesses to increase their BEE scorecard – to become more compliant. In order to benefit from BEE, you need to understand the seven elements that go into building up the scorecard and see how your business or proposed business can help other companies improve their scorecard. Ironically government does not follow B-BBEE so it is impossible to benefit from B-BBEE via government policies. You can potentially only benefit from companies that are intent on building up their scorecard. (Government has announced a plan to reconcile the preferential procurement policy framework act with the B-BBEE act at which point B-BBEE principles will apply. This is not to say that black businesses do not benefit from government policies, they just do not benefit via the B-BBEE act!)
If your business can offer ways of helping businesses earn those additional points, you will have a good opportunity of getting assistance and indirectly benefiting from “BEE”.
The seven elements that are built into the BEE scorecard and how you can benefit are as follows:
This refers to the ownership of the organisation. The BEE codes encourage black ownership up to 25%, and especially favour black women. The codes award extra points for fulfilling the sale of the shares and paying for them in full. This of course is why some companies favour doing deals with people like Cyril Ramaphosa who has the finance to be able to pay for the shares (notwithstanding his excellent track record as a businessman).
Businesses can also earn points via taking in a black partner, via selling shares in their business or merging with an existing black-owned business. If your small business is reasonably attractive to the bigger business, then being black-owned will be even more attractive, and the more likely that the business will want to sell you shares, maybe at a discount, or offer to purchase shares in your business.
This refers to the management of the organisation – the directors and top management. The codes encourage the appointment of black directors, especially black women. Anyone who falls into this category is potentially more likely to be appointed by companies looking for suitable applicants. If your black-owned company has strong management then there is greater potential for a takeover or merger as your business will help companies earn points via both ownership and management
3) Employment equity:
This refers to all other employees in an organisation, and has no real impact on a black-owned company that wishes to go into business. Of course a recruitment agency that specialises in recruitment of black management and staff could be very successful.
4) Skills development:
This refers to training of existing staff. The same comments are relevant as for employment equity. Again it is interesting to note that any business that specialises in training of staff could be successful due to the extra emphasis placed by the codes on skills development.
5) Preferential procurement:
This refers to all spend by companies on procurement of goods and services. Businesses earn points by spending their money with other businesses that have a good BEE score, i.e. that have complied with all seven of the elements being discussed here. It must be noted that black owned business do not necessarily earn more points than say white -owned business, or that black-owned businesses are exempt from all forms of BEE. However a start-up business is exempt from BEE, and is automatically allocated level 4 (a good score). A black-owned start-up business is allocated level 3 (an even better level). The requirement to produce a scorecard only kicks-in once the business’s turnover exceeds R5 million per annum. So, being a black owned start-up business will benefit your customer’s own procurement score substantially. In addition the procurement calculation offer additional points to companies that purchases from black owned (50%), and especially black women owned (30%) businesses. Most large companies cannot reach their targets in purchasing from black-owned companies and therefore lose up to 5 BEE points. Being black-owned will make your business more attractive to support. I strongly recommend that any black-owned company explain the potential benefits the customer can get by supporting your business, as in many cases your own customers are confused as to the benefits that accrue.
Many tenders from businesses specify that a vendor must have reached a particular BEE level and sometimes lays down requirements for black-ownership. ESKOM have a procurement policy aimed at following the BEE codes and supporting black-owned business.
Indirectly therefore B-BBEE can help a black-owned business by encouraging its customers to support it. It is very easy to identify potential business areas or services to offer simply by talking to big companies and looking at their own BEE scorecard and see where they are losing points.
6) Enterprise Development
This BEE element encourages big companies to spend 3% of their net profit after tax supporting small black owned businesses. This is closely aligned with element 5 – procurement. Many black-owned businesses have benefited by the support of larger businesses that have assisted them in various ways – cash grants, discounts on products purchased, loans and loans with preferential terms, shorter payment periods to suppliers, coaching and mentoring, professional services provided, even encouraging investments in the smaller black-owned business.
7) Social economic development
This BEE element refers to contributions towards socio economic development and has no direct benefit to a black-owned business.
It should be recognised that BEE is not going to directly help a black-owned business get started. It is a policy that indirectly encourages businesses to partner with and support black-owned businesses. There is no official “B-BBEE fund” that allocates money, and there is no official database of black-owned businesses that can “register with BEE”. However banks do have specialised units and do offer preferential terms to black-owned businesses. Various agencies like SEDA and the Youth Portal also try to assist. There are other funders like Business Partners, IDC, National Empowerment Fund etc.
For more information on benefitting from the BEE Act as a an SMME or SME contact EconoBEE on (011) 483 1190 or www.econobee.co.za