EconoBEE and The Lime Envelope align on BEE communication programme

Created: 2009/03/09 08:25:01 AM

EconoBEE, a leading company that consults on Broad Based Black Economic Empowerment issues has recently appointed The Lime Envelope as its PR partner. The significance of the partnership is that it will not only generate awareness of EconoBEE’s services and products but also that the media and business are better informed on BEE issues. The Lime Envelope is set to develop and implement strategies on how to reach out to EconoBEE’s targeted audiences.

According to Keith Levenstein CEO of EconoBEE, the biggest issue around BEE is lack of understanding and confusion. “We want to expand the public’s knowledge of BEE, so they can know how best to implement BEE, to the benefit of their businesses. BEE is an emotive topic so our communication must be clear, objective and aimed at helping businesses understand the issues involved. This is to ensure that businesses don’t make expensive mistakes. We appointed The Lime Envelope, not only as a PR company, but also to help us with communication to get the message to the market.”

Through-the-line communication’s agency, The Lime Envelope, has a combined industry experience of 40 years and boasts of a unique team as well as complementary strengths within the communications line-up. The company’s area of expertise include public relations, event co-ordination and launches, including concept and production; media liaison; conferences; media planning; creative copywriting; design solutions; writing; advertising placements; strategic thinking & planning; promotions; branding; and crisis management

EconoBEE is a division of EconoServ, the company assists enterprises to understand the requirements, codes as well as assist in designing and implementing strategies to increase company’s B-BBEE scorecard and development of a BEE scorecard. To find out more about EconoBEEā€˜s goal which is to help companies understand and profit from Black Economic Empowerment you can visit www.econobee.co.za.

For more information about The Lime Envelope, visit www.thelimeenvelope.co.za or e-mail info@thelime.co.za.

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