See our CEO in Action!

Would you be interested in listening to one of the most knowledgeable individuals in the country when it comes to BEE legislation and the interpretation thereof?

Lianne Friedman, our CEO, is hosting a series of full day workshops that will assist you in preparing for financial year end, help obtain some much-needed points and prepare fully for verification. These courses are designed to help the key people in your organisation to understand the requirements and the codes and to design and implement strategies to increase the company’s B-BBEE scorecard.

Title: Full Day BEE Workshop including the Proposed Amendments to B-BBEE Codes

Dates: 30 May (JHB), 27 Aug (DBN), 09 Oct (CT)

Duration: 09h00 to 17h00

Price: R3 913.04 Excl VAT (50% discount for BEE Managed Service Clients)

Venue: Johannesburg – 435 Rugby Avenue, Ferndale, Randburg. Durban – The Circle, Douglas Drive, Ballito. Cape Town – TBC


To book, please call us on 011 483 1190 or email us on


A bit about our CEO . . .

Lianne Friedman is currently the CEO of EconoBEE and joined EconoServ in 2010 as a BEE consultant. She worked a number of years in this position before her promotion to her current CEO position in 2016. She brings over 9 years of groundbreaking and innovative knowledge within the BEE and compliance legislation space. She has spearheaded the company branching into services that focus on holistic and macro transformation as she believes in, and is very passionate about, real transformation in our country.

Since joining EconoServ, Lianne has worked to share EconoServ’s strategy and vision of growing the South African Economy with clients, partners, shareholders, and key industry and government departments. She invests time in ensuring that the company is always up-to-date with current legislation changes and amendments, and she has worked closely with the BEE commission to give this industry credibility and helped shape BEE policy.



She has a BSc degree from the University of the Witwatersrand and in 2018 she graduated from Henley Business School with a Post Graduate Diploma in Management. As part of her health is wealth lifestyle, she enjoys Pilates and keeping fit, is also an avid theatre goer and relishes time spent catching up with family and friends.

Lianne is well publicized and has been on TV (Business Day TV, SABC 1, ENCA), Radio (MixFM, ClassicFM, PowerFM, SAFM, RadioToday), online and printed media (Financial Mail,


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