Strength of a Black Business
Original publish date – Tue, 24 Feb 2009 07:59:33 +0000, patience
A database of black owned business will help in the implementation of BBBEE. However black businesses also need to play their part. Using SWOT analysis, a powerful and simple tool, used in the first stage of strategic planning and that helps a business focus on key issues, 50% black ownership and a good BEE score is a strength to a black enterprise. This strength should be used to take advantage of the opportunity that has been presented by preferential procurement and enterprise development.
Black owned enterprises especially EMEs and QSEs that have good BEE scores are not realising and utilising their status to their advantage. A 50% black ownership and a good score incorporated in the marketing and sales activities should not only result in better chances of getting the much-needed business, but will also make the business a candidate for enterprise development.